Lights

PRODUCT DESIGN

Overview

A refined lighting piece that challenges the traditional use of marble.

TEam

Sana Bou Hamdan

Elie Azzi

Sami Hawat

Leila Musfy

Alec Kocinski

Softwares

Rhinoceros 3D

Unreal Engine

Davinci Resolve

Awards

Awards

Awards

Essence

The story

The story

The story

"Abou Ali" is the main character of the first episode of a Service series I created, inspired by real stories from Beirut's service drivers and my own experiences.

My fascination with this space began when Service taxis were my main mode of transportation, and I quickly realised that these drivers had incredible stories to tell. The dynamic between driver and passenger is unlike anything I’ve seen before—full of familiarity, hospitality, humor, and satire.

Wanting to capture this unique culture, I compiled these stories into an animated series using clay characters inspired by real drivers. Through this project, I invite you to experience the heart of Beirut’s Service culture—one that feels deeply personal and distinctly Lebanese.

Close-up scenes

Close-up scenes

Close-up scenes

behind the scenes

behind the scenes

behind the scenes

Ⓒ2025 pinch marketing management co , llc

all rights reserved

Privacy policy

Ⓒ2025 pinch marketing management co , llc

Privacy policy

Ⓒ2025 pinch marketing management co , llc

all rights reserved

Privacy policy